It looks like you need Iceland. By Isis Briones. Iceland Launches ‘Let It Out’ Campaign So People Can Scream Out Lockdown Stress Iceland’s latest tourism campaign ‘Let It Out’ now offers you to let out your suppressed lockdown emotions. And when you're ready, come let it out for real. Iceland’s aim is to give the world a moment to Let It Out and release all the frustrations of lockdown as life begins to resume more normally. ‘Looks like you need to let it out’, which aims to position Iceland as a desirable destination and make it top-of-mind as people start to book holidays again, was developed in partnership with creative agency M&C Saatchi Group.It is the first work to launch since Promote Iceland appointed them earlier this year and will run across the US, UK, Germany, Canada and Denmark. By B&T Magazine. I have to admit that after watching the film, I … If people record their screams via a website, Iceland will release them in locations like the peak of Festarfjall in Reykjanes Peninsula , Videy island in Reykjavik and the Skógarfoss waterfall. Whew, we probably don’t need to tell you that 2020 has been a roller coaster. Let it out: Send your scream to a speaker in Iceland Rusty Blazenhoff 6:00 am Thu Jul 23, 2020 When you're ready to take a break from doomscrolling, stop and send your scream to Iceland . And when you’re ready, come let it out for real. More. Yes, really: Just scream. ... Iceland’s New Tourism Ad Encourages You To Let It Out (With A Chance For Your Scream To Be Heard In Iceland!) Taking into account the content that has been previously produced by Inspired by Iceland, we can see the tone of voice is consistent throughout. July 15, 2020 Advertisement. Check out the “Looks Like You Need to Let It Out” campaign’s promotional video, shown below. Tweet. Let it all out (Picture: PA) The website reads: ‘You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out. However, there is a light at the end of the tunnel. Iceland’s newest campaign is called “Let It Out” and it’s an initiative that invites everyone to record their screams of […] It looks like you need Iceland. Designed after scream therapy, the purpose is to let out any pent-up emotions, which are even more present given today's circumstances. With some countries starting to welcome back visitors, almost a quarter will look to travel abroad this year – when safe to do so – with areas of beautiful, natural scenery top of the list (28%). Then, watch the short film of Iceland in 8K resolution, produced by Mattia Bicchi, with a calming, original soundtrack by Alberto Vuolato. ‘Looks like you need to let it all out’, which aims to position Iceland as a desirable destination. All you need to do is record your loudest scream, shriek or wail on the dedicated campaign website. To say life is tough right now would be an understatement. Their tourism board is also very clever in showcasing their natural beauty and getting people to visit. Let It All Out Now! That's why Inspired by Iceland wants you to LET IT OUT! Naturally, the idea of screaming inside one's heart struck a chord of resonance - even inspiring a tourism campaign in Iceland. Promote Iceland suggested that people need “somewhere big, vast and untouched” to let their frustrations out, and sparsely populated Iceland with its majestic nature is the perfect spot for it. Television Let It Out for Visit Iceland by M&C Saatchi London - Looks like you need to let it out 2020 has been quite the year. 17 Jul, 2020 1:44am . In Iceland, we are lucky enough to have vast open spaces and beautiful nature that is the perfect place to let out frustrations. The premise of the Let It Out! Share on Facebook facebook. For instance, the Iceland Academy series is tongue-in-cheek and human. A group developed an app that will let you record and broadcast a scream, pent up by the pandemic, into the Icelandic wilderness. You'll feel better, we promise. Send Text Message Print. 2020 has been a stressful year. We feel this is just what the world needs. Email. promotion is pretty simple. INDY/ GO Weekly Newsletter Well, in Iceland, things have been brewing. The tourism group Promote Iceland has developed an ad campaign that addresses the frustration that has followed in the wake of COVID-19. Promote Iceland has today unveiled a major new multimarket campaign, which invites the world to let out their frustrations into its vast and beautiful landscapes to relieve tensions and feel renewed. It looks like you need to let it out somewhere big, beautiful and open. Iceland wants to help. “Record your scream and we’ll release it in Iceland’s beautiful, wide-open spaces. A new campaign from Inspired by Iceland invites the stressed-out, homebound public of all countries to scream at Icelandic natural wonders. 0:00 . Iceland wants your screams . Visit Iceland, the country's tourism sector, recently launched a new campaign, dubbed 'Let it Out Iceland' that showcases the global frustration many are facing amid the COVID-19 pandemic. A new tourism campaign from Inspired By Iceland has just forced us to question what, exactly, the Nordic country is up to. As Sigríður Dögg Guðmundsdóttir, head of Promote Iceland says, “we are lucky enough to have vast open spaces and beautiful nature that is the perfect place to let out frustrations”. Record your scream from anywhere in the world and we’ll release it in Iceland. Somewhere big, vast and untouched. You’ll feel better, we promise.” Creative, random and beautifully executed, this campaign from Visit Iceland is a little bit of fun and a welcome relief from the continual negative news hitting our inboxes every day. The “Let It Out” campaign, which started about a week ago, was designed to allow people from all over the world to record stress-relieving screams on their phone or computer and upload them to the Looks-like-you-need-Iceland website. The invitation comes from Visit Iceland, who have set up a website at which people can record themselves venting their frustration, with the results then played from one of seven speakers set up around the country. The program was developed in partnership with creative agency M&C Saatchi Group. Iceland wants you to let it out. You’ll feel better, we promise. Promote Iceland has unveiled a major new multimarket campaign, which invites the world to let out their frustrations into its vast and beautiful landscapes to relieve tensions and feel renewed. How does Let It Out compare to previous Iceland content? “You'll feel better, we promise”, the organisation said. The screams are then played over one of seven speaker boxes that are each placed in remote locations in Iceland. If you’ve ever been to Iceland, then you know it’s one of the most beautiful places on earth. Looks like you’ve been through a lot. People feeling stressed by lockdown are being invited to let out their frustrations by recording a scream to be played at a speaker in a remote location in Iceland. In addition, the campaign should make it top-of-mind as people start to book vacations and holidays once again. Iceland’s tourism board wants you to let it out. Or more accurately, chilling. A new campaign from Promote Iceland harnesses people's lockdown angst—and then asks them to let it all out in a huge scream. Iceland’s tourism board is behind the initiative, which is called ‘Let It Out.’ It says that Iceland's beautiful, wide-open spaces are the perfect place for people to vent their frustrations. In Promote Iceland's new initiative, Let It Out, people are encouraged to release their screams to isolated spaces across the country. Looks like you’ve been through a lot. Save Pin FB. It’s a clever approach to a tourism campaign, even at a time when most of us aren’t likely to set foot on a plane. The campaign includes a hilarious and relatable commercial of people overcome by boredom and mundanity, screaming to let out their frustrations. If you're feeling frustrated about it, maybe it's time you let out a scream. It looks like you need to let it out. Share via email Share on Facebook Share on Twitter Show more Bookmark this article. Let it out! 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